Best. Thing. Ever.
0 Comments Published by Tom Gara on Tuesday, November 23 at Tuesday, November 23, 2004.
Famously clueless former Australian telecommunications monopoly Telstra - who are desperately trying to become a "content provider" to try and stem the losses caused by the outward flood of customers in a newly competitive marketplace, have made possibly the most hilarious PR screw-up of all time. It doesn't get any better than this:
"RED-FACED Telstra executives were scrambling last night to undo damage caused by a massive print advertising campaign that directed fans of Australian Idol winner Casey Donovan to a graphic gay porn website.
Teenagers following instructions from the ad and typing in www.caseydonovan.com, hoping to hear Donovan's single, were instead greeted by naked images of gay porn star Casey Donovan, who died of an AIDS-related illness in 1987."
Fantastic, awesome, I can't even express properly how much of a glorious fuckup this is. Sending pop-crazed teenagers expecting to download an "Australian Idol" single to a gay porn website has to be one of the most supreme acts of corporate hilariousness in the internet era. Some poor bastard is SO losing his job over this. As any prominent Australian registered website knows, it is important to remember that .com and .com.au are often two completely different ballgames (pardon the pun).
"RED-FACED Telstra executives were scrambling last night to undo damage caused by a massive print advertising campaign that directed fans of Australian Idol winner Casey Donovan to a graphic gay porn website.
Teenagers following instructions from the ad and typing in www.caseydonovan.com, hoping to hear Donovan's single, were instead greeted by naked images of gay porn star Casey Donovan, who died of an AIDS-related illness in 1987."
Fantastic, awesome, I can't even express properly how much of a glorious fuckup this is. Sending pop-crazed teenagers expecting to download an "Australian Idol" single to a gay porn website has to be one of the most supreme acts of corporate hilariousness in the internet era. Some poor bastard is SO losing his job over this. As any prominent Australian registered website knows, it is important to remember that .com and .com.au are often two completely different ballgames (pardon the pun).
0 Responses to “Best. Thing. Ever. ”
Post a Comment