A Different Drummer


Why life in Cairo is awesome

Had to post this photo - it is of a few of the big neon billboards that sit on the buildings overlooking Tahrir, the central square of Cairo - and it illustrates the Cairo zeitgeist perfectly.......

Hows this for a marketing mix....from left to right, Western Union Money Transfers, a Pilgrimage to Mecca tour package deal, Vodafone, a local Egyptian brand of vegetable oil, and Coca-Cola. Just perfect. Global business meets ancient religious pilgrimage meets explosive growth in local consumer culture. I'm sure this is happening all over the world but this is my blog so I get to say "Only in Cairo" to my hearts content.....

billboard

1 Responses to “Why life in Cairo is awesome”

  1. # Blogger wonderwomanyank

    haha! love this pic. sometimes being away for a bit and then coming back to your 'home' gives you such great perspective. the oddities and idiosyncrasies you accustom yourself to stand out again. there are ads in london for homes in dubai on that island thingy  

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